Dana Davis Rehm

You're in the car, cruising along the highway and thinking about that great Morning Edition piece you heard today, when you wonder, "Was that the NPR logo on that billboard?" If you are in San Diego, Dallas/Ft. Worth, Indianapolis, or Orlando – it just might have been.

Between January and April, NPR and Member Stations KPBS, KERA, WFYI, and WMFE are testing out a new visibility campaign that may eventually go nationwide.