NPR Story
5:57 am
Sun January 20, 2013

The Art And Science Of Remaking A Public Persona

Originally published on Sun January 20, 2013 8:05 am

Mark Sanford served as governor of South Carolina until an extramarital affair instigated a censure from the South Carolina Legislature. Lance Armstrong denied using performance-enhancing substances for years, until he admitted to Oprah Winfrey last week that, in fact, he had used those substances. But when can these public figures begin to rehabilitate their images? Host Rachel Martin speaks with crisis manager Judy Smith about the process.