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Wed September 12, 2012
Cloud Cult: A Moment Of Serenity
Originally published on Tue July 8, 2014 9:24 am
We were about to call it. The band was running late, our phone service wasn't working well backstage in the remoteness of the Sasquatch Music Festival in rural Washington state, and the next band was about to begin on the main stage nearby — thus making the prospect of a Field Recording impossible. Then, suddenly, a white van rolled up, straight from the main gate, and out popped six musicians with stringed and brass instruments. Within minutes, they'd set up, sound-checked and performed a jaw-dropping rendition of "That Man Jumped Out the Window" (from 2005's Advice From the Happy Hippopotamus) with no practice whatsoever.
That's Cloud Cult for you. More a family than a band, the Minneapolis collective does everything with purpose, talent and conviction, from its environmentally conscious lifestyle — in which it self-produces and releases albums from its geothermal-powered organic farm — to its charitable efforts to its emotive, even cathartic songwriting.
Then, just as the song ended and the band members finally had a chance to view the majestic natural scenery around them — and as we prepared to record another take, just in case — the festival roared back to life. But for those few minutes, we were able to stop, breathe and take in the emotional significance of a moment of serenity. At which point Cloud Cult piled back into the van and rode off to its next gig.
Producers: Jim Beckmann, Scott Holpainen; Videographers: Jim Beckmann, Mito Habe-Evans, Scott Holpainen; Audio Engineers: Matt Ogaz, Kevin Wait; Editor: Scott Holpainen; Coordinator: Saidah Blount; Special Thanks to: Sasquatch Music Festival, Live Nation