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Companies Join Efforts To End Childhood Obesity

Published March 14, 2014 at 12:35 PM EDT
Birds Eye frozen vegetables executives Michael Barkley, Mark Schiller, Kristopher Corbin and Chef Michael Christensen race on veggie bikes at the PHA Building a Healthier Future Summit in Washington D.C., Mar. 13, 2014. (Johnny Bivera/Feature Photo Service for Bird's Eye)
Birds Eye frozen vegetables executives Michael Barkley, Mark Schiller, Kristopher Corbin and Chef Michael Christensen race on veggie bikes at the PHA Building a Healthier Future Summit in Washington D.C., Mar. 13, 2014. (Johnny Bivera/Feature Photo Service for Bird's Eye)

First Lady Michelle Obama is giving the keynote speech today at the Building a Healthier Future Summit in Washington, D.C.

The summit, hosted by the Partnership for a Healthier America, is one of the premiere gatherings of leaders working to end childhood obesity. Several companies have announced new programs and marketing schemes during the two-day event that aim to getting youth to eat better.

NPR’s Allison Aubrey joins Here & Now’s Robin Young to discuss these health initiatives, and how companies are learning that marketing health can also be good for business.

Guest

Copyright 2021 NPR. To see more, visit https://www.npr.org.

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