The NBA and its television partners are defending a new $24 million media rights deal, saying that it’s evidence that sports programming is increasingly valuable.
The nine-year pact would more or less triple the average fees the NBA gets from ESPN and Turner Broadcasting, leading to some to criticize the arrangement.
The Wall Street Journal’s Jason Bellini joinsHere & Now’s Robin Young to explain the deal.
- Wall Street Journal: NBA Reaches Long-Term Rights Deals With Disney, Time Warner
Guest
- Jason Bellini, video reporter and senior producer for the Wall Street Journal. He tweets @jasonbellini.
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