© 2024 Public Radio East
Public Radio For Eastern North Carolina 89.3 WTEB New Bern 88.5 WZNB New Bern 91.5 WBJD Atlantic Beach 90.3 WKNS Kinston 88.5 WHYC Swan Quarter 89.9 W210CF Greenville
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations
US

No More's Anti-Domestic Violence Spot To Air In Super Bowl

STEVE INSKEEP, HOST:

Pro football continues paying penance for some players' involvement with domestic violence. A couple of weeks ago, we told you of an ad campaign involving the NFL and advocacy groups.

(SOUNDBITE OF AD CAMPAIGN)

UNIDENTIFIED MAN #1: No more boys will be boys.

UNIDENTIFIED MAN #2: No more what's the big deal?

RENEE MONTAGNE, HOST:

And now the ad campaign called No More will make it to the Super Bowl. It's a good guess the message will cause some living rooms to fall silent.

INSKEEP: You see no people, just shots of a home in chaos. You hear the sound of a woman who calls 911 and pretends to order a pizza.

(SOUNDBITE OF AD CAMPAIGN)

UNIDENTIFIED MAN #3: OK, ma'am. Is everything OK over there? Do you have an emergency or not?

UNIDENTIFIED WOMAN #1: Yes.

(SOUNDBITE OF BEEP)

UNIDENTIFIED MAN #3: And you were unable to talk because...

UNIDENTIFIED WOMAN #1: Right. Right.

MONTAGNE: The operator eventually figures out she needs a cop. The message urges all of us to listen to those who can't speak up. It's MORNING EDITION from NPR News. I'm Renee Montagne.

INSKEEP: And I'm Steve Inskeep. Transcript provided by NPR, Copyright NPR.

US