Sometimes it's just better from the war horse's mouth. Here's Hammercult's statement on "Rise Of The Hammer":
"Rise Of The Hammer" is really all about what Hammercult is about: Power, intensity and badassness! This is the first song on the Built For War album, which welcomes the listener to dive inside the unstoppable war-machine and join the ride as Heavy Metal conquers another milestone on its path! Chuck Norris ain't got s*** on Hammercult.
The Israeli band's third album in four years revs up Hammercult's hell-raising, hook-heavy, chant-along thrash metal. With a bit more of a traditional heavy-metal melody (think Mercyful Fate) and hardcore-punk crunch, "Rise Of The Hammer" rampages with bloodthirsty glee.