Christian Rich: 'We've Always Done Everything Together'

Aug 22, 2015
Originally published on August 22, 2015 7:03 pm

Taiwo and Kehinde Hassan are the twin brothers behind the production duo Christian Rich. They've worked behind the scenes for more than a decade, producing for artists like Drake, Earl Sweatshirt, J. Cole and Vince Staples. This week, they released their debut album, FW14.

The Hassan brothers recently spoke with All Things Considered guest host Tess Vigeland about their upbringing in Nigeria, their decision to make their own album and their brief stint as, of all things, investment bankers. Hear the conversation at the audio link above, and find an edited transcript below.

Tess Vigeland: This album doesn't fit any one box — we go all over the place. Is it a conscious effort to bring in all kinds of different sounds?

Taiwo Hassan: Well, yeah, it's really hard for us to stick to one sound, because then we think we're cheating ourselves when we play it back. If we wanted, we could've made the album trapped-out, or we could've been super electronic. We just felt different moods every day. It's hard for us to stick to one thing because we have so many ideas.

You were born in Chicago, but you moved to Nigeria at a young age. How, if at all, did living there influence your sound?

Kehinde: We were just talking about this yesterday. Our mother passed away in 2002, right before our senior year. We were talking about how she had this one white tape that only had, like, four songs on it and it was Michael Jackson, "Working Day And Night," UB40, "[Red] Red Wine," some George Michael record and like Kenny Rogers or something.

So we grew up listening to nothing but pop records. That's all we listened to. And then when we'd hang out at our uncle's and so forth, we'd listen to fuji, which was like—

Taiwo: Like Nigerian Arabic music.

Kehinde: So our sound — we had limited access to sound, so our mother always played the best. Oh, and Sade. She had a lot of Sade. So she only played the best, so that's all we had in our mind. By the time we came to the States, we didn't know what "wack" was, as far as music, because we didn't have access to that.

So then you come to Chicago when you're still young. How did you view life in America when you came back?

Taiwo: For us, I guess we were a little bit naive and oblivious to it. We weren't thinking about it. When we were kids, we didn't believe we were born in America, because our earliest memory was being in Nigeria, running around, playing soccer or football in the streets. But the one thing that we gravitated toward right away was music. It was hip-hop — like Dr. Dre, Tribe Called Quest and all that stuff.

Twins don't always end up doing the same type of work. But here you are, the two of you — did you always both want to produce music?

Taiwo: Yeah. We always did stuff together, so it was natural. When we got older, we turned it into a business together. We've always done everything together. Same college, same dorm room, same major — it was just, I don't know, maybe we were just bored or lazy.

You know what? We were bankers for a long time, doing investments and stuff right out of college.

You were investment bankers?

Taiwo: Yeah, Series 6, 63, life and health, all that stuff.

Kehinde: He was at Chase Bank and I was at Washington Mutual, and I ended up going to Chase Bank. I was going to be the regional investment banker for the whole Washington Mutual Westchester area.

We were kids. We were like 20, 21. Everyone's making beats now at 20, 21— we were bankers, you know, learning finance and the law and so forth. But, yeah, we got into the music industry at 19 years old.

There are lots of sci-fi themes on your new album.

Taiwo: So Philip K. Dick is a big influence on us. So we used to watch all his movies and we didn't know who he was — Blade Runner, Minority Report, Total Recall and all that stuff. So we found out later who he was, saw a documentary, did some research, and started reading his books and all that stuff. And he's not just writing books — he's really talking about things. He's opening his mind to the possibilities of something else. That really influences us on a daily basis.

Sci-fi is something that we do every day. I'm watching 10 episodes of The Twilight Zone every day. So the sci-fi theme is because that's what we live everyday. I know it's weird that we're young dudes who like hip-hop and electronic music, but sci-fi is fun to us. because it makes you think about the reality of what's going on right now.

Kehinde: What are we doing here? You know, what is the purpose? Why live Groundhog Day every day? And that's what our album's about.

Taiwo: We should've called the album Bill Murray.

You've been producing since 2003. You've worked with Lil' Kim, Drake, N.E.R.D. and many others. Why did you decide to put out your own album now?

Taiwo: It was really a necessity. When we were coming up as producers, superproducers were out — like Pharrell, Timbaland, JD, all those different guys — they were out, they were vocalists, they had their own albums and they weren't called compilations. They were their own albums, and they had featured artists. And then I guess artists in the industry felt that the producers were taking too much light, so a lot of guys got pushed to the back.

For us, with the exception of one artist, no one ever put "featuring Christian Rich," except Childish Gambino. You can't depend on that if you're trying to get your voice out — whether it's vocally, or beat-wise, as a producer or artist. So this album just really made sense to come out at this time.

Do you think there will be more straight from Christian Rich, or will you go back behind the scenes?

Kehinde: We're working on the next album right now. We've learned so much from this album — the new sounds already, it's incredible.

Taiwo: It's still gonna be fresh and new, like nothing you've ever heard.

Copyright 2015 NPR. To see more, visit http://www.npr.org/.

Transcript

(SOUNDBITE OF CHRISTIAN RICH MUSIC)

TESS VIGELAND, HOST:

This beat is brought to you by Christian Rich, a production duo out of Los Angeles. They are also brothers - twins, in fact.

TAIWO HASSAN: I'm Taiwo, one half of Christian Rich.

KEHINDE HASSAN: I'm Kehinde. Some people call me Ken, Kendy (ph), and I'm the other half of Christian Rich.

VIGELAND: For better than a decade, Taiwo and Kehinde Hassan have been working behind the scenes. They produce tracks for hip-hop artists like Chris Brown, Drake, Lupe Fiasco and more. But now they're releasing an album of their own. It's called FW14. And it's a little bit of everything - hip-hop R&B, electronic, old-school.

HASSAN: It's really hard for us to stick to one sound because then we think we're cheating ourselves when we play it back. So I mean, if we wanted, we could've made the whole album trapped-out, or we could've been super electronic. We just felt different moods every day.

(SOUNDBITE OF ALBUM, "FW14")

CHRISTIAN RICH: (Singing) I keep a smile on my face whenever I'm around you, whenever I'm around you. Boom, boom, boom, boom, boom, boom, boom, boom. I've just got to let you know. I've just got to let you know. I've just got to let you know. I've just got to let you know.

VIGELAND: You were born in Chicago, but then you moved to Nigeria at a young age. How, if at all, did living there influence your sound, do you think?

HASSAN: We were just talking about this yesterday. Our mother passed away in 2002, right before senior year. We were talking about how she had this one white tape that only had, like, four songs on it. And it was Michael Jackson "Working Day And Night," UB40 "Red Wine," some George Michael record and, like, Kenny Rogers or something. So...

VIGELAND: Wow.

HASSAN: ...We grew up listening to nothing but pop records. That's all we listened to. And then when we'd go hang out at our uncle's and so forth, we were listening to fuji, which was like...

HASSAN: It's like Nigerian Arabic music.

HASSAN: Yeah, it's like Nigerian Arabic music. But anyway, yeah, so, like, our sound was - we had limited access to sound. So my mother only played the best - oh, and Sade; she had a lot of Sade. By the time we came to the states, we didn't know what wack was, as far as music, because we didn't have access to that.

VIGELAND: So then you come back to Chicago when you're still young. How did you view life in America when - when you came back?

HASSAN: It was...

VIGELAND: Taiwo?

HASSAN: For us, I don't know, I guess I think we were just a little bit naive and oblivious to it. We weren't thinking about it. It was just kind of like OK. When we were kids, we didn't believe we were born in America because our earliest memory was being in Nigeria, running around, playing soccer or football in the streets. But the one thing that we gravitated towards right away was music.

(SOUNDBITE OF ALBUM, "FW14")

CHRISTIAN RICH: (Singing) Near, far, no matter where we go, you know my heart belongs right here with you forever true. You're like a needle to the skin down like a tattoo. Forever. Do it forev. and ev. But get it forever.

VIGELAND: Twins don't always end up doing the same type of work. But here you are, the two of you. Did you always both want to produce music?

HASSAN: Yeah.

VIGELAND: Yeah, Taiwo?

HASSAN: We always did stuff together, so it just - it was natural. And then we got older and turned it into a business together.

(SOUNDBITE OF CHRISTIAN RICH ALBUM, "FW14")

HASSAN: We've always done everything together - same college, same dorm room, same major. It was just - I don't know, maybe we were just bored or lazy. It's like, OK.

VIGELAND: (Laughter).

(SOUNDBITE OF CHRISTIAN RICH ALBUM, "FW14")

HASSAN: You know what? We - we were bankers for a long time, doing investments and stuff out of college. So...

VIGELAND: You were investment bankers?

HASSAN: Yeah. Yeah...

HASSAN: Yeah.

HASSAN: ...Series 6, 63, life and health...

HASSAN: Life and health.

HASSAN: All that stuff.

HASSAN: Yeah. Well, he was at Chase Bank, and I was at Washington Mutual. And I ended up going to Chase Bank. I was going to be the regional investment banker for the whole Washington Mutual, like, upstate - not upstate, but like...

HASSAN: Westchester.

HASSAN: Westchester area.

VIGELAND: So clearly, this was pre-2008.

HASSAN: Oh, yeah. This is 2004, 2005.

HASSAN: Oh, yeah, yeah, yeah. We were kids. We were, like 20, 21.

VIGELAND: Wow.

HASSAN: Yeah. While everybody's, like, making beats now at 20, 21, we were bankers, you know, learning finance and the law and so forth. But yeah, we got into the music industry at 19 years old.

VIGELAND: But you had already learned how to manage your money, so...

HASSAN: Yeah, but...

HASSAN: We're not good at managing money...

VIGELAND: ...Has that benefitted you down the line?

HASSAN: We're still not good at managing money.

HASSAN: We're still not good at managing. Actually, we are good at managing money. Let's not say that. We just - we're still hip-hop, so we just like nice things. So we're going to spend too much money sometimes.

VIGELAND: I'm talking with Taiwo and Kehinde Hassan. They're the brothers behind the production duo Christian Rich. Their debut album "FW14" is out now.

(SOUNDBITE OF CHRISTIAN RICH ALBUM, "FW14")

VIGELAND: There are some heavy sci-fi themes going on behind the music here. You want to give us kind of the rundown of some of those?

HASSAN: Talk about the Phillip K. Dick stuff.

HASSAN: So Philip K. Dick is a big influence on us. When we find - so we used to watch all his movies and didn't know who he was - "Blade Runner...

HASSAN: "Minority Report."

HASSAN: ..."Minority Report, "Total Recall," all that stuff. So we found out later who he was. And his writing just aren't books. He's really talking about things. He's opening his mind to the possibility of something else. That really influences us on a daily basis.

(SOUNDBITE OF CHRISTIAN RICH ALBUM, "FW14")

HASSAN: That's - the sci-fi is just something that we do every day. I mean, I'm watching 10 episodes of "Twilight Zone" every day, like the black and white.

VIGELAND: Like the old-school?

HASSAN: Oh, the old-school is the best one.

HASSAN: On Netflix, every day...

HASSAN: It's the best one.

HASSAN: I know it's weird that, you know, we're young dudes, and we like hip-hop and electronic music. But sci-fi is - it's fun to us because it's - it makes you think about the reality of what's going on right now.

HASSAN: What are we doing here? You know, like, what is the purpose? Like, why live "Groundhog Day" every day? And that's what our album's about.

HASSAN: Should've called the album Bill Murray.

HASSAN: Bill Murray, yeah.

VIGELAND: (Laughter).

HASSAN: He's from Chicago like us.

HASSAN: Yeah, from the north side.

(SOUNDBITE OF CHRISTIAN RICH ALBUM, "FW14")

VIGELAND: You've been producing since 2003. You've worked with Lil' Kim, Drake, N.E.R.D., many others. Taiwo, why did you decide to put out your own album now?

HASSAN: It was really - it was a necessity because when we were coming up as producers, the super-producers were out - like Pharrell, Timbaland, JD, all those different guys - they were out, they were vocalists, they were on - had their own albums. And they weren't called complications. It was their album...

VIGELAND: Right.

>>T. HASSAN ...And they just had featured artists. And then I guess artists in the industry kind of felt like the producers were taking too much light, so producers got pushed to the back. With us, with the exception of one artist, no one ever put featuring Christian Rich, except Childish Gambino. So you can't depend on that if you're trying to get your voice out, whether it's vocally or beat-wise, as a producer or artist. So this album just really made sense to come out at this time.

(SOUNDBITE OF ALBUM, "FW14")

CHRISTIAN RICH: (Singing) Sometimes it's right. Most of the time, it's what you make it. Do what you like. It's your time, so don't you waste it.

VIGELAND: Well, I know the album just came out. But do you think there will be more straight from Christian Rich, or will you go back behind the scenes?

HASSAN: No.

HASSAN: We're working on our next album right now.

VIGELAND: Oh.

HASSAN: We've learned so much from this album. The new sound's already, like - it's incredible.

HASSAN: Still going to be fresh and new, like nothing you've ever heard.

VIGELAND: That's Taiwo Hassan and his brother Kehinde Hassan. They are the production duo Christian Rich. Their debut album "FW14" is out now. Thank you so much for coming in. It's been a pleasure.

HASSAN: Thank you for having us.

HASSAN: Thank you for having us. That was great.

(SOUNDBITE OF ALBUM, "FW14")

CHRISTIAN RICH: (Singing) The fast life, the fast life... Transcript provided by NPR, Copyright NPR.