Marketing companies are gathering information about consumers’ behavior — from tracking what you watch on T.V. to where you spend time online — and using it to help businesses calculate how to target their products to you.
Media analyst John Carroll joins Here & Now’s Sacha Pfeiffer to discuss how this relatively new way of mining and manipulating data is transforming the marketing and retail industry.
Guest
- John Carroll, media analyst and mass communications professor at Boston University. He tweets @johncarroll_bu.
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