Post Office Pulls 'In Priority We Trust' Slogan

Aug 2, 2013
Originally published on August 2, 2013 11:08 am
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And now to an advertising campaign that was pulled even before it began. Our last word in business is: In Priority We Trust.


That was the slogan the U.S. Postal Service was going to launch at the end of last month to highlight its priority mail products. Signs were sent out to post offices around the country. Apparently those words were intended to play off In God We Trust, which didn't sit well with some people.

GREENE: So now the signs playing on the words on U.S. currency will not be seen by the greater public.

MONTAGNE: The money-strapped Postal Service has not said how much the campaign cost or how many signs were printed.

GREENE: And that's the business news on MORNING EDITION, from NPR News. I'm David Greene.

MONTAGNE: And I'm Renee Montagne. Transcript provided by NPR, Copyright NPR.