Have you ever had a creative project you were eager to get off the ground but you didn't have the funding to make it happen? Yancey Strickler, co-founder of Kickstarter, has helped to develop an online solution that involves the crowd's participation. Kickstarter connects artists and innovators with potential funders who simply learn about projects by visiting the website.
Yancey, a former music critic, tells Jessica the story of how he and a friend hatched their crowd-sourcing idea in a Brooklyn restaurant, from scratch.
Julie Rice and Elizabeth Cutler also speak with Jessica about how they transformed an unknown cycling studio into the lifestyle brand SoulCycle.